The formula for calculating Cost Per Install is quite simple, in fact, it’s implied in the name: Your total ad spends divided by a number of installs. The brand is charged a fixed or bid rate only when the application is installed.” In a Cost Per Install campaign, publishers place digital ads across a range of media in an effort to drive installation of the advertised application. “CPI (Cost Per Install) campaigns are specific to mobile applications. Tubemogul, acquired and rebranded by Adobe in November of 2016, has about the best and most concise definition we could find, so here it is: Cost per install (aka CPI) – a definition and formula Android app CPI Globally (Google Play market) – $1.22īefore diving into the specifics, it will certainly make sense to give a definition for what is Cost Per Install and how to calculate it.Creative Clicks #1 Global Performance Agency View moreįirst things first, let’s start with providing the set of stats that draw the picture for apps Cost Per Install in various countries and mobile platforms.
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